Mirage & Marrow

Personalized Canine Nutrition

Ingredients on kitchen counter for dog's custom meal prep.

Our Mission

At Mirage & Marrow, our mission is simple: to provide your dog with the best nutrition through personalized, science-based, home-prepared meal plans.

The idea started with my first dog, Mirage, whose struggling health improved dramatically when fed a customized, fresh food diet. This experience led me to study canine nutrition in-depth, and now, I’m passionate about sharing my knowledge to help other dogs thrive.

While personalized, home-prepared meal plans aren’t yet widely recognized in the pet care world, I believe every dog deserves access to this level of care. That’s why I’m committed to making high-quality, custom meal plans affordable and accessible for all dog owners.

At Mirage & Marrow, we aim to give back some of the control that pet owners have lost in the ecosystem of pet care. By offering custom meal plans, we allow you to prepare nutritious meals for your dog with full knowledge of the ingredients and where they come from. We believe every dog deserves a personalized, wholesome diet, and we're here to empower you to take charge of your pet’s health and well-being.

How do we create a new and better diet?

We aim to give clients a variety of options, so that our custom recipes can be created with their exact needs in mind. Several recipe types are available, each made with a diverse selection of ingredients.

A black bowl filled with cubed pieces of raw salmon.

Raw Recipes

A recipe where a majority of the meat ingredients are kept raw. Veggies and starches are usually cooked, and raw meaty bones may be included.

Cooked, glazed beef cubes in a black bowl as an example of an cooked dog food recipe ingredient

Cooked Recipes

A recipe where a majority of the meat ingredients are gently cooked. Veggies and starches are also usually cooked. Raw meaty bones are usually avoided.

A bowl filled with various types of dry pet food or kibble in different shapes and colors, including brown, pink, yellow, and black.

Hybrid Kibble Recipes

Recipes that include both the kibble you feed now and fresh food ingredients that are prepped at home. The ratio between kibble and home-prepared varies based on the owner’s preferences.

A black bowl filled with cooked ground beef mixed with green peas, diced carrots, corn, and green beans.

Hybrid Raw Recipes

Recipes that include both the commercially prepared raw dog food that you feed now and fresh food prepared at home. The ratio between kibble and home-prepared varies based on the owner’s preferences.

Core ingredient types featured in our recipes:

Close-up of raw beef steaks with marbling.

Muscle Meat

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Organs

Seven raw chicken drumsticks arranged on a rustic white wooden cutting board.

Raw Meaty Bones

Close-up of a pile of fresh, whole fish with shiny, silver scales and large eyes, on a bed of ice.

Fish

A colorful assortment of fresh fruits and vegetables including tomatoes, zucchini, carrots, grapes, bell peppers, cauliflower, broccoli, eggplant, strawberries, and oranges.

Fruits & Veggies

Close-up of raw buckwheat grains.

Starches

Multiple brown eggs arranged in a grid on a cardboard egg carton.

Eggs & Dairy

Assorted medicine bottles and capsules on a light orange surface with a small green plant.

Supplements

How Everything Works

1.

Choose Your Recipe Package

Browse our selections and pick the service that best fits your needs. Decide how many recipes and/or recipe analysis you’d like, and complete your purchase using PayPal — you don’t need a PayPal account to pay!

2.

Complete Our Intake Form

After payment, you’ll be directed to an intake form. This is where I learn all about your dog(s) and your preferences. The more detailed and specific you are, the smoother the process will be — and the fewer follow-up questions I’ll need to ask later.

3.

Form Review & Follow-Up Questions

Once your intake form is submitted, I’ll carefully review the information. If anything needs clarification, I’ll reach out before moving forward.

5.

Approval of Ingredients

Once you’ve approved the ingredient list, I’ll finalize the recipe formulation(s).

4.

Initial Recipe & Ingredient List

I’ll begin formulating your dog’s custom recipe(s) and create an initial ingredient list. This list will be sent to you to confirm you're comfortable sourcing and preparing the ingredients.

6.

Receive Your Custom Formulation Package

I’ll deliver a personalized recipe package, complete with all the details you need to prepare healthy meals tailored to your dog’s specific needs.

7.

Ongoing Client Support

I’m here to support you even after delivery! If you have questions about prep, substitutions, or how your dog is responding to the recipe, you can reach out.

Please review our purchase policy before purchasing one of our services

Key Benefits

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Tailored Nutrition

Designed specifically for your dog’s needs

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Science-Backed Recipes

Formulated for optimal health.

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Continuous Support

Guidance and adjustments included.

Why We Use NRC

The NRC (National Research Council) guidelines are considered one of the most reliable resources for formulating balanced, custom fresh food diets for dogs. Based on extensive scientific research, these guidelines provide detailed recommendations for essential nutrients, including minimum requirements, recommended allowances, and safe upper limits. It also forms the base of other nutrient standards, like AAFCO and FEDIAF. One key advantage of the NRC is its use of metabolic weight (MW) for nutrient formulation, which takes into account the dog’s body weight. This approach is better suited for custom diets, rather than nutrients per calorie, which is what some other guidelines do, ensuring that nutrients are tailored specifically to a dog’s size, age, activity level, and health status. Using NRC as a foundation ensures that each recipe is nutritionally complete and supports long-term health, making it a trusted standard among nutritionists and other pet professionals.